We launched the Change it up campaign with an immersive pop-up experience. This 360° campaign included an overhaul on employee relations, brand identity, and customer experience.
Results: Overall increases in traffic and revenue for Q3 & Q4 of 2018 and Q1 of 2019
Copywriter: Marcelle Taha
Creative Director: Lee Gonzalez
:06 Online video for Change it up launch
:10 Online video for Change it up.
Nationwide point of purchase displays for the launch of Change it up.
:10 Online video for Change it up - Holiday.
:06 Online video for Change it up - Holiday.
:10 Online video for Change it up - Holiday.
Nationwide point of purchase displays for Change it up - Holiday.
